Adapting To The Reality Of COVID-19

A short guide for Marketers trying to reimagine ad creative. Recommendations and best practices for these challenging times.

Amongst all of the business implications caused by Covid-19, those fighting to survive in the media world are noticing a huge impact on ad buying and ensuring ad efficacy. Having a plethora of creative assets to deploy isn’t a new requirement but the current climate has exacerbated its need.

In this white paper, you will learn:

• why there is a need for new creative;
• 6 quick wins you can implement to address this need;
• a templated Creative Calendar for planning your communications;
• how creative partners can help;
• 5 things to look for in a creative partner.

Find many more Covid-19 communication resources
on our dedicated portal: