---
title: Facilitating always-on production through creative subscriptions
description: Facilitating always-on production through creative subscriptions
image: https://blog.shuttlerock.com/hubfs/The%20AR%20Effect.png
---

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# Facilitating always-on production through creative subscriptions

by [Arron Redmore](https://blog.shuttlerock.com/resource-blog-webdew/author/arron-redmore)

<https://blog.shuttlerock.com/resource-blog-webdew/facilitating-always-on-production-through-creative-subscriptions>

However, we’re seeing a different dynamic play out in environments such as TikTok and Instagram Reels. In these placements, the goal isn’t to engage audiences by standing out—it’s achieved by fitting in. This is done by matching the look and feel of the native short-form video content that the ad is placed within, essentially blurring the lines between paid and organic content. 

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