---
title: Instead of producing creative intermittently, always-on production
description: Instead of producing creative intermittently, always-on production sees you continually producing new creative
image: https://blog.shuttlerock.com/hubfs/BL073%20Blog%20Image%20R2%201-1.png
---

[![Shuttlerock](https://blog.shuttlerock.com/hs-fs/hubfs/Shuttlerock_Horizontal-Nov-15-2020-10-06-30-66-PM.png?width=994&height=179&name=Shuttlerock_Horizontal-Nov-15-2020-10-06-30-66-PM.png "Shuttlerock")](http://www.shuttlerock.com)

- [Our Solution](https://www.shuttlerock.com/solution)
- [Case Studies](https://www.shuttlerock.com/case-studies)
- Capabilities 
    - [Collaborative Cloud](https://www.shuttlerock.com/collaborative-cloud-platform)
    - [User Generated Content](https://www.shuttlerock.com/user-generated-content)
    - [Generative AI](https://www.shuttlerock.com/generative-ai)
    - [Global Production Studio](https://www.shuttlerock.com/global-production-studio)
- [About](https://www.shuttlerock.com/about-us)
- [Resources](https://blog.shuttlerock.com/)

[Request Demo](https://www.shuttlerock.com/request-a-demo) [Log in](https://cloud.shuttlerock.com/)

# Instead of producing creative intermittently, always-on production

by [Chanelle Butters](https://blog.shuttlerock.com/resource-blog-webdew/author/chanelle-butters)

<https://blog.shuttlerock.com/resource-blog-webdew/instead-of-producing-creative-intermittently-always-on-production-sees-you-continually-producing-new-creative>

However, we’re seeing a different dynamic play out in environments such as TikTok and Instagram Reels. In these placements, the goal isn’t to engage audiences by standing out—it’s achieved by fitting in. This is done by matching the look and feel of the native short-form video content that the ad is placed within, essentially blurring the lines between paid and organic content. 

## Start Creating High-Quality On-Brand Video Creative Today

or

[Request demo](https://www.shuttlerock.com/request-a-demo)

- [Why Shuttlerock](https://www.shuttlerock.com/why-shuttlerock)
- [Contact Us](https://www.shuttlerock.com/contact-us)
- [About Us](https://www.shuttlerock.com/about-us)

- [Client Success](https://www.shuttlerock.com/client-success)
- [Resources](https://blog.shuttlerock.com/)
- [Creative For Good](https://www.shuttlerock.com/creativeforgood)
- [Press](https://blog.shuttlerock.com/)

- [ShuttlerockCloud](https://cloud.shuttlerock.com/)
- [ShuttlerockCloud Status](https://status.shuttlerock.com/)
- [Privacy Policy](https://www.shuttlerock.com/privacy)
- [Terms of Use](https://www.shuttlerock.com/terms)
- [GDPR](https://www.shuttlerock.com/gdpr)
- [Security Trust Center](https://www.shuttlerock.com/security-trust-center)

[![logo_colour](https://blog.shuttlerock.com/hubfs/Images/Blog%20elements/logo_colour.svg "logo_colour")](http://www.shuttlerock.com)

 Copyright 2026 Shuttlerock Limited

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Chanelle Butters",
    "url" : "https://blog.shuttlerock.com/resource-blog-webdew/author/chanelle-butters"
  },
  "dateModified" : "2023-07-11T11:37:20.236Z",
  "datePublished" : "2023-07-11T11:32:15.000Z",
  "headline" : "Instead of producing creative intermittently, always-on production",
  "image" : [ "https://blog.shuttlerock.com/hubfs/BL073%20Blog%20Image%20R2%201-1.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.shuttlerock.com/resource-blog-webdew/instead-of-producing-creative-intermittently-always-on-production-sees-you-continually-producing-new-creative",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.shuttlerock.com/hubfs/Shuttlerock_Horizontal-Nov-15-2020-10-06-30-66-PM.png"
    },
    "name" : "Shuttlerock "
  }
}
```