Mega Sales Days such as Cyber Monday and Singles' Day are huge opportunities for brands to drive e-commerce revenue. This article details some creative best practices to help brands maximize their potential.
Whatever the level of planning that goes into your holiday season campaigns, contingencies are bound to happen. When they do, it is beneficial to be able to respond quickly using creative solutions that are agile.
The “Q5” period that occurs after Christmas wraps, and continues through until Q1 starts heating up in mid-to-late January, holds a lot of opportunity for brands seeking to extract some added value off the back of the festive season.