Shuttlerock, the global leader of mobile-first creative, today announced its YouTube Creative Directory Partnership, which enables businesses of all shapes and sizes to create handcrafted video for the world’s largest video hosting platform.
Shuttlerock’s proprietary platform leverages in-house design facilities and technology to quickly create high-performance mobile video ads using existing visual assets as simple as a still photo. This allows marketers to rapidly maximize the impact of existing brand assets to ensure optimal performance of their planned media investment. The company works with over 1,500 brands around the world and has created nearly 13,500 unique mobile advertising videos.
The YouTube Creative Directory is an ecosystem of certified third-party video production companies ready to create video ads for clients. These partners have a variety of different services and can either create videos entirely from scratch or edit existing assets on an advertiser’s behalf. Our Creative Partners are trained on YouTube advertising creative best practices to build effective ad creation.
“With the rapid rise of new and exciting video formats like TrueView for Action, it’s becoming increasingly important to partner with a mobile creative specialist that enables advertisers and agencies to create handcrafted mobile video ads at volume and speed,” said Jonny Hendriksen, founder and CEO of Shuttlerock.
Hendriksen continues, “By transforming existing static assets, we're able to help marketers unlock new audiences and scale performance through video creative. We are very excited to partner with YouTube and look forward to driving impact with advertisers and agencies across the Google ecosystem.”