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Shuttlerock Shifts // S01 E01 - Scaling Marketing Creative In A Video-First Era

Shuttlerock
616 subscribers
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471 views 2 years ago
In this episode of Shuttlerock Shifts, Scott McBride sits down with guests Andy Lark (Group Lark) & Darren Woolley (TrinityP3) to discuss Creative as a Service (CaaS) solutions and how they enable brands to scale creative output with greater cost-efficiency. Shifts we’re seeing:
  • Required creative volume has increased dramatically, whereas budgets have stagnated.
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Shuttlerock Shifts // S01 E01 - Scaling Marketing Creative In A Video-First Era
13Likes
471Views
2022Jul 18
In this episode of Shuttlerock Shifts, Scott McBride sits down with guests Andy Lark (Group Lark) & Darren Woolley (TrinityP3) to discuss Creative as a Service (CaaS) solutions and how they enable brands to scale creative output with greater cost-efficiency. Shifts we’re seeing:
  • Required creative volume has increased dramatically, whereas budgets have stagnated.
  • Marketing ROI is under increasing scrutiny.
  • Unit-based pricing is becoming an inadequate way of paying for creative.
  • Traditional creative production models are forcing marketers to compromise on at least one of the following factors: quality, speed, scale, cost.
  • Cloud-based technology is being used in all-facets of marketing; however, creative technology is yet to make an appearance in marketing tech-stacks.
Guest speakers:
  • Darren Woolley, CEO @ TrinityP3
  • Andy Lark, Chair & CEO @ Group Lark
Streaming links:

Follow along using the transcript.

Shuttlerock

616 subscribers

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Shuttlerock Shifts // S01 E01 - Scaling Marketing Creative In A Video-First Era

Shuttlerock