A Complete Guide to Shuttlerock's AI Tools & How They Empower Marketers

Artificial intelligence (AI) plays an integral role in Shuttlerock’s creative solution. Our teams have developed a range of powerful AI tools that enhance both our technology and creative capabilities. These tools empower marketers to streamline production workflows, increase output, and unlock new creative possibilities.

This article explores these tools, explaining how they work and showcasing the various benefits they offer marketers. 

The article is broken down into two sections: (1) AI-Driven tools in ShuttlerockCloud, and (2) Creative AI tools.

Let’s dive in.

AI Tools in ShuttlerockCloud

“To help our customers handle higher and higher volumes of creative projects, we need to develop technology that reduces as much friction as possible – especially at the briefing and revision stages. Integrating AI into our workflows is helping marketers progress projects faster and ultimately get more creative out the door.”

– Sheeraz Haider, Senior Product Manager at Shuttlerock

AI Briefing

Marketing teams often waste a lot of time due to ‌the tedious nature of creative briefing. This has been compounded by the growing complexity of creative projects (multiple placements, formats, and concepts) along with the sheer number of briefs that marketers now need to submit.  

Through ShuttlerockCloud, we’ve been able to support marketing teams by simplifying and streamlining the creative briefing process. This is something we’re always improving‌ on. Our product team is continuously developing new ways to make briefing more efficient.

An example of this is AI briefing.

Within ShuttlerockCloud, we have added an AI briefing assistant. This assistant enables marketers to generate full creative briefs from basic, unstructured input information. Marketers can provide as much or as little detail as they wish. They can also upload existing documentation, such as PDFs or Google Docs files. 

If there is any missing information, the brief assistant will fill in any gaps. It does this by drawing on details about the brand (brand profile), past campaign preferences, and industry best practices. It can be as creative as needed. That is, if the assistant is fed open/limited input, the brief assistant will be creative and suggest a direction. If, on the other hand, the input is structured and has rigid requirements, the assistant will structure the brief accordingly.

Either way, the result is a comprehensive brief organized into fields such as campaign objectives, target audience, formats, and copy. This removes the need for tedious manual inputs, which can be extremely time-consuming – especially when repeated across multiple projects.

AI Copy Generation

In addition to the AI brief assistant, another way that marketers can speed up creative briefing in ShuttlerockCloud is through the AI copy generation tool. This tool allows marketers to generate copy suggestions based on key elements of their brief, such as campaign objectives, audience, and the concept idea. 

You can see this in action below.

If you opt to use the AI brief assistant, copy will already be generated for you using these same elements. However, you can then use the AI copy generation tool to refine your copy and generate alternative options. With the tool, marketers can also shorten, expand, and spell-check your copy. 

The AI copy generation tool is especially useful when you’re briefing a creative project with multiple variations. You can use the tool to generate multiple copy options that can be tested across different creative variations.

AI-Driven Revision Management

While briefing can slow marketers down at the beginning of their creative production workflow, revisions can be a major roadblock at the backend.

We understand that revisions are an inevitable part of the creative production process. This is why we've developed dedicated technology aimed at dramatically accelerating the revision process.

To achieve this, we've built AI directly into our revisioning tool. The AI analyses the requirements of each revision in realtime and makes an informed decision around the complexity and scope of each revision. When the AI identifies simple revisions, it then assigns the request to a specialized "quick fix" team. Through our globally distributed network of design studios, this team is online 24/6 and will deliver the revised creative in a matter of hours (a 92% reduction compared to our standard 2-day turnaround). Overtime, we'll be expanding the capabilities of this team so more of your revisions benefit from this expedited service.

This means marketing teams can receive their creative faster and avoid those annoying situations where you're held up waiting days for a small change to be actioned.

Creative AI Tools

“Our expert design teams are at the heart of our creative solution. By combining these teams with cutting-edge AI technology, we’ve been able to enhance and expand the creative capabilities we offer marketers.”

– Arron Redmore, Chief Creative Officer at Shuttlerock

Shuttlerock Images

One of the biggest creative challenges facing today’s marketing teams is ‌the need to balance volume, quality, speed, and cost. AI is proving to be a great help in achieving these four requirements. But it needs to be approached the right way. 

At Shuttlerock, we offer brands an AI-powered image generator solution. However, unlike other image generator tools that are purely AI-driven, our solution involves expert human designers in the process to ensure that each image adheres to strict quality standards.

Shuttlerock Images can be used to both create original assets from scratch and enhance/expand existing imagery. The images can be used as standalone assets or as input assets for other creative projects (e.g. video production, HTML banners, OOH, etc.). 

Types of Shuttlerock Images: 

AI Voice-Overs

Voice-over has become an increasingly important aspect of creative across digital. This has been caused by the huge popularity of both TikTok and Reels. Both are primarily sound-on viewing environments where voice-over plays a prominent role in organic content. 

The challenge with voice-over, however, is that sourcing it is usually expensive and time-consuming.

To solve this, Shuttlerock offers an AI voice-over solution that enables marketers to produce professional-grade voice-overs 90% faster and at significantly lower cost than traditional VO artists. Not only do the voice-overs sound authentic, our solution also provides freedom for marketers to tailor their voice-overs to perfectly align with their specific campaign objectives.

Our AI voice-over solution also has multilingual capabilities, enabling teams to develop localized variations for various markets globally. 

Shuttlerock Music

Like voice-over, music is also playing a greater role in digital creative due to the growing proportion of sound on viewers. 

Shuttlerock’s AI music solution enables marketers to produce bespoke branded audio that can be utilized in their creative. The music is generated using AI and then refined by Shuttlerock’s expert audio engineers.

Benefits of Shuttlerock AI Music:

• Legal simplicity: Shuttlerock Music offers clients full ownership rights in perpetuity

• Strategic versatility: Brands can completely tailor music to their messaging

Fast: Rapid turnaround with a 5-day delivery guarantee.

Enhance your creative production with Shuttlerock's AI tools 

To learn more about Shuttlerock's AI tools and how they can help enhance your marketing team's creative production, please feel free to request a demo of our solution; or get in touch with one of our crew members.