According to IAB, one of the major challenges that advertisers will need to overcome in 2022 is changing consumer attitudes and expectations regarding ads. Put simply, audiences demand better ads. Ads that meet them on their terms, speak their language and provide an experience that they can be involved in.
From a creative perspective, a key ingredient that can be used to tackle this challenge is interactivity. So, in this episode of Shuttlerock's Fast Five, our very own Dani Larimer discusses the five interactive ad formats that you can use in your 2022 campaigns to engage modern digital audiences.
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