NEW YORK — May 20th, 2021 – Shuttlerock, the leading provider of digital video ad creative, today announced being named an official App preferred creative partner for Google App campaigns. This partnership will bring Google’s (NASDAQ: GOOGL) innovative ad campaign format—which enables brands to effectively promote iOS or Android apps in a unified way throughout Google’s far reaching ad network—to Shuttlerock’s growing roster of global clients.
This announcement marks the eighth global creative partnership for Shuttlerock who are also official creative partners with Facebook, YouTube, TikTok, Pinterest, Snapchat, Twitter and Hulu, positioning the company as a complete creative solutions provider for enterprise brands striving for cross-channel success in the video advertising arena.
“We’re excited to welcome Shuttlerock as an official App preferred creative partner,” says Idan Waysman, Apps Tech Partners Lead, EMEA. “They are joining a handful of other high calibre creative partners that empower advertisers with asset development and marketing-specific insights to optimize creative and maximise ad impact on Google App campaigns.”
Google App campaigns run a mixture of text, image, video, and interactive assets across Google Search, Play, YouTube, Discover, and millions of sites and apps in their display network. In addition to giving brands unparalleled reach, Google App campaigns are suitable for a mixture of gaming and non-gaming apps, including those in music, food delivery, fin-tech, ride-sharing and more.
“We are thrilled to add Google App campaign formats to our arsenal of creative placements for our clients, helping the world’s strongest brands engage with Google’s industry-leading ad network,” said Cam Burns, SVP, Partnerships, Shuttlerock. “Our ability to create both video and static from existing brand assets - at speed and scale - make us the perfect fit as an App preferred creative partner for app publishers and global brands wishing to drive app installs.”
Shuttlerock has already worked with a number of app advertisers in EMEA, including FinTech giant, Tide, whose ad creatives helped drive not only high app install volume, but also a 341% increase in click through rate.
Shuttlerock’s solution leverages a network of in-house design facilities and proprietary technology to quickly create high-performance video ads using existing visual assets such as static imagery, long-form video, and UGC. This allows marketers to rapidly maximize the reach and impact of existing creative and ensure optimal performance of planned media investment.