--- title: "The Social Shopping Shelf: The Importance Of Social Media For CPG Brands" description: Highlighting social media’s role in shaping purchase decisions, this infographic includes a variety of statistics relevant to the CPG industry. image: https://blog.shuttlerock.com/hubfs/r2%20SEO.png --- [![Shuttlerock](https://blog.shuttlerock.com/hs-fs/hubfs/Shuttlerock_Horizontal-Nov-15-2020-10-06-30-66-PM.png?width=994&height=179&name=Shuttlerock_Horizontal-Nov-15-2020-10-06-30-66-PM.png "Shuttlerock")](http://www.shuttlerock.com) - [Our Solution](https://www.shuttlerock.com/solution) - [Case Studies](https://www.shuttlerock.com/case-studies) - Capabilities - [Collaborative Cloud](https://www.shuttlerock.com/collaborative-cloud-platform) - [User Generated Content](https://www.shuttlerock.com/user-generated-content) - [Generative AI](https://www.shuttlerock.com/generative-ai) - [Global Production Studio](https://www.shuttlerock.com/global-production-studio) - [About](https://www.shuttlerock.com/about-us) - [Resources](https://blog.shuttlerock.com/) [Request Demo](https://www.shuttlerock.com/request-a-demo) [Log in](https://cloud.shuttlerock.com/) Infographic # The Social Shopping Shelf: The Importance Of Social Media For CPG Brands by [Shuttlerock Crew](https://blog.shuttlerock.com/author/shuttlerock-crew) ![0914_tv-advertising_infographic_R3-1](https://blog.shuttlerock.com/hs-fs/hubfs/0914_tv-advertising_infographic_R3-1.png?width=1251&name=0914_tv-advertising_infographic_R3-1.png) Social platforms—whether it be Facebook, TikTok, Instagram, or Pinterest—are now some of the most significant factors in the purchase journeys for consumer-packaged-goods (CPG) shoppers. These channels not only inform consumer decisions at the top of funnel, they are also extremely vital for building brand loyalty and keeping customers regularly purchasing over a long period of time. On top of this, many CPG brands are now turning to social as a revenue channel, helping them to fuel their direct-to-consumer (DTC) efforts. The fact is, social media needs to have a dominant role within any CPG brand’s marketing mix. To further highlight this point, we have created the infographic below, letting the numbers do the talking. This infographic includes a variety of statistics relevant to the CPG industry, highlighting the social media’s role in shaping purchase decisions, along with real data that shows the opportunity to be had on a variety of different platforms. Click here to download this infographic:[![Download Infographic](https://no-cache.hubspot.com/cta/default/2953535/4bea12a0-0665-400e-945f-e0e02659a98e.png)](https://cta-redirect.hubspot.com/cta/redirect/2953535/4bea12a0-0665-400e-945f-e0e02659a98e) ![r5 infographic](https://blog.shuttlerock.com/hs-fs/hubfs/r5%20infographic.png?width=920&name=r5%20infographic.png)   [![Download Infographic](https://no-cache.hubspot.com/cta/default/2953535/4bea12a0-0665-400e-945f-e0e02659a98e.png)](https://cta-redirect.hubspot.com/cta/redirect/2953535/4bea12a0-0665-400e-945f-e0e02659a98e)   ---   References: - [https://icuc.social/industry-cpg-brands/](https://icuc.social/industry-cpg-brands/) - [https://influence-central.com/trendspotting/social-upends-traditional-media-in-driving-shopping-purchases](https://influence-central.com/trendspotting/social-upends-traditional-media-in-driving-shopping-purchases) - [https://influence-central.com/trendspotting/social-upends-traditional-media-in-driving-shopping-purchases](https://influence-central.com/trendspotting/social-upends-traditional-media-in-driving-shopping-purchases) - [https://www.iriworldwide.com/IRI/media/Library/pdf/2018\_IRI\_Optimizing-Digital-Media\_POV.pdf](https://www.iriworldwide.com/IRI/media/Library/pdf/2018_IRI_Optimizing-Digital-Media_POV.pdf) - [https://www.facebook.com/iq/insights-to-go/36-36-of-1834-year-olds-say-that-they-engage-with-food-related-posts-on-facebook-every-week-and-more-than-a-quarter-of-these-young-consumers-use-social-channels-to-find-culinary-inspiration/](https://www.facebook.com/iq/insights-to-go/36-36-of-1834-year-olds-say-that-they-engage-with-food-related-posts-on-facebook-every-week-and-more-than-a-quarter-of-these-young-consumers-use-social-channels-to-find-culinary-inspiration/) - [https://newsroom.tiktok.com/en-us/year-on-tiktok-the-brands-that-inspired-us](https://newsroom.tiktok.com/en-us/year-on-tiktok-the-brands-that-inspired-us) - [https://www.glossy.co/beauty/beauty-brands-redirect-their-attention-to-pinterest/](https://www.glossy.co/beauty/beauty-brands-redirect-their-attention-to-pinterest/) - [https://forbusiness.snapchat.com/blog/cpg-on-snapchat-why-gen-z-and-millennials-make-all-the-difference](https://forbusiness.snapchat.com/blog/cpg-on-snapchat-why-gen-z-and-millennials-make-all-the-difference) - [https://www.blog.google/products/ads/showing-how-youtube-ads-drive-sales/](https://www.blog.google/products/ads/showing-how-youtube-ads-drive-sales/) - [https://martech.org/twitter-claims-promoted-tweets-lift-offline-sales-by-12-for-cpg-brands/](https://martech.org/twitter-claims-promoted-tweets-lift-offline-sales-by-12-for-cpg-brands/) ## Start Creating High-Quality On-Brand Video Creative Today or [Request demo](https://www.shuttlerock.com/request-a-demo) - [Why Shuttlerock](https://www.shuttlerock.com/why-shuttlerock) - [Contact Us](https://www.shuttlerock.com/contact-us) - [About Us](https://www.shuttlerock.com/about-us) - [Client Success](https://www.shuttlerock.com/client-success) - [Resources](https://blog.shuttlerock.com/) - [Creative For Good](https://www.shuttlerock.com/creativeforgood) - [Press](https://blog.shuttlerock.com/) - [ShuttlerockCloud](https://cloud.shuttlerock.com/) - [ShuttlerockCloud Status](https://status.shuttlerock.com/) - [Privacy Policy](https://www.shuttlerock.com/privacy) - [Terms of Use](https://www.shuttlerock.com/terms) - [GDPR](https://www.shuttlerock.com/gdpr) - [Security Trust Center](https://www.shuttlerock.com/security-trust-center) [![logo_colour](https://blog.shuttlerock.com/hubfs/Images/Blog%20elements/logo_colour.svg "logo_colour")](http://www.shuttlerock.com) Copyright 2026 Shuttlerock Limited