The Social Shopping Shelf: The Importance Of Social Media For CPG Brands

Social platforms—whether it be Facebook, TikTok, Instagram, or Pinterest—are now some of the most significant factors in the purchase journeys for consumer-packaged-goods (CPG) shoppers. These channels not only inform consumer decisions at the top of funnel, they are also extremely vital for building brand loyalty and keeping customers regularly purchasing over a long period of time. On top of this, many CPG brands are now turning to social as a revenue channel, helping them to fuel their direct-to-consumer (DTC) efforts.

The fact is, social media needs to have a dominant role within any CPG brand’s marketing mix. To further highlight this point, we have created the infographic below, letting the numbers do the talking. This infographic includes a variety of statistics relevant to the CPG industry, highlighting the social media’s role in shaping purchase decisions, along with real data that shows the opportunity to be had on a variety of different platforms.

Click here to download this infographic:

References:

• https://icuc.social/industry-cpg-brands/
• https://influence-central.com/trendspotting/social-upends-traditional-media-in-driving-shopping-purchases
• https://influence-central.com/trendspotting/social-upends-traditional-media-in-driving-shopping-purchases
• https://www.iriworldwide.com/IRI/media/Library/pdf/2018_IRI_Optimizing-Digital-Media_POV.pdf
• https://www.facebook.com/iq/insights-to-go/36-36-of-1834-year-olds-say-that-they-engage-with-food-related-posts-on-facebook-every-week-and-more-than-a-quarter-of-these-young-consumers-use-social-channels-to-find-culinary-inspiration/
• https://newsroom.tiktok.com/en-us/year-on-tiktok-the-brands-that-inspired-us
• https://www.glossy.co/beauty/beauty-brands-redirect-their-attention-to-pinterest/
• https://forbusiness.snapchat.com/blog/cpg-on-snapchat-why-gen-z-and-millennials-make-all-the-difference
• https://www.blog.google/products/ads/showing-how-youtube-ads-drive-sales/
• https://martech.org/twitter-claims-promoted-tweets-lift-offline-sales-by-12-for-cpg-brands/