Social platforms—whether it be Facebook, TikTok, Instagram, or Pinterest—are now some of the most significant factors in the purchase journeys for consumer-packaged-goods (CPG) shoppers. These channels not only inform consumer decisions at the top of funnel, they are also extremely vital for building brand loyalty and keeping customers regularly purchasing over a long period of time. On top of this, many CPG brands are now turning to social as a revenue channel, helping them to fuel their direct-to-consumer (DTC) efforts.
The fact is, social media needs to have a dominant role within any CPG brand’s marketing mix. To further highlight this point, we have created the infographic below, letting the numbers do the talking. This infographic includes a variety of statistics relevant to the CPG industry, highlighting the social media’s role in shaping purchase decisions, along with real data that shows the opportunity to be had on a variety of different platforms.