Shuttlerock Acquires Shakr: Revolutionizing Production for Global Brands

New York, September 25th, 2024. Shuttlerock, the global leader in digital content production solutions, today announced the acquisition of Shakr, the world’s leading dynamic ad-automation platform.

The integration of Shakr’s dynamic ad platform unlocks unparalleled levels of scale and cements Shuttlerock’s vision in becoming the leader in helping global brands to truly scale highly effective content across all audiences and channels. Traditional production techniques are struggling to keep pace as platforms like Meta, TikTok, Amazon, Google, Snapchat, and Pinterest drive a video-first culture. Consumers demand customized content that seamlessly integrates into their feeds, challenging brands to scale personalized, platform-native, engaging video content at an unprecedented level.

"The future of advertising lies in omnichannel mass personalization, and traditional content production models simply can’t keep up," says Jonny Hendriksen, CEO of Shuttlerock. "Shuttlerock’s vision is to empower global brands to scale highly effective content across all audiences and channels. Shakr is a high-performance technology platform that has been built to meet the demands of today’s highly complex modern marketing environment, enabling brands with a more sophisticated and dynamic approach to scaled content production and deployment. We're excited to welcome the Shakr team into Shuttlerock as we start the next phase of our journey together.”

“We founded Shakr to enable a transformational scale of creativity, for truly personalized marketing. I’m proud to highlight that Shakr has accomplished this at a greater scale for video than any other marketing technology company in the world, for some of the largest advertisers in the US, Europe, Asia Pacific, and Latin America. Today, I am excited to see Shakr’s creative automation technology become a part of Shuttlerock,” says David Lee, Founder & CEO of Shakr. “This deal marks a pivotal event in the digital marketing industry, empowering brands to create at the speed of culture and at the scale of personalization.”

Shakr’s cutting-edge dynamic engine offers marketers the ability to:

• Scale Custom Content at Unmatched Levels: Shakr eliminates the need for manual changes by enabling marketers to implement infinite variations across video and static creatives, including copy, imagery, music, voice-over, and more.

• Effortless Localization: Brands can rapidly produce global digital, social, commerce, and retail toolkits with the ability to localize content across copy, language, product offerings, music, and voice-over, ensuring relevance in every market.

• Precision Geo-Targeting and Data Integration: Shakr makes it easy to deploy geo-centric and third-party data-driven ads, allowing national brands to deliver personalized messages tailored to specific locations, states, or cities.

• Dynamic Video Ads at Scale: Activate dynamic video ads on platforms like Meta and TikTok, enabling real-time adaptations from thousands to millions of variations, particularly effective for catalog-based advertising in commerce, travel, and automotive sectors.

The integration of Shakr’s deep-tech video scaling platform into Shuttlerock’s existing ecosystem creates a seamless end-to-end solution for brands, allowing them to meet the growing demands for personalized, scalable content. Shuttlerock’s comprehensive, end-to-end solution—featuring creative workflow tools, AI-powered production, and content automation—ensures brands are equipped to meet the increasing demands of the digital era and are ready for the next wave of mass personalization.

With 81% of revenue expected to come from programmatic advertising by 2028 and overall digital advertising spend projected to reach $965 billion* by 2028, Shuttlerock is strategically positioned to lead this transformation, offering a complete next-generation digital content solution for global brands and marketers.

• Source: Statista

Shuttlerock, founded in Nelson, New Zealand in 2011, is a global digital content production company that enables brands to produce and scale highly effective content with minimal effort, time, resources, and expertise. With offices in New York, Austin, Mexico City, London, Berlin, Barcelona, Sydney, Tokyo, Singapore, and Nelson, Shuttlerock collaborates with leading enterprise brands such as P&G, SCJ, Nestlé, Hilton, and Asics to deliver powerful creative solutions.

Shakr is a leading video creation platform that empowers businesses to produce and scale high-quality video content with ease. Founded in 2010, Shakr offers a marketplace with thousands of customizable video templates from professional designers, enabling brands of all sizes to create engaging ads quickly and efficiently. Headquartered in Seoul, South Korea, and with a presence in New York, Shakr serves a global customer base, simplifying video marketing through its intuitive, creative solutions.