Shuttlerock Partners with CreativeX to Elevate Creative Excellence

February 20, New York City. Shuttlerock, the global leader in digital content scaling solutions, and CreativeX, the leader in creative measurement, have joined forces to deliver a solution that empowers advertisers and marketers to streamline their creative processes and achieve greater efficiency.

CreativeX’s Pre-Flight evaluation tool guarantees that creative assets are set up for success pre-launch, whether for digital suitability or a client’s proprietary insights. Content at every stage of delivery is assessed, with Pre-Flight helping marketers feel confident in their creative decisions before any media spend is put behind them.

As one of the first creative workflow technology and production partners to integrate with CreativeX, Shuttlerock is setting the standard for best-in-class quality assurance and consistent creative excellence. 

Anastasia Leng, CEO and Founder of CreativeX, shared her thoughts on the partnership: 

“Creating exceptional content at scale is much like orchestrating a symphony—it takes a diverse ensemble working together in perfect harmony. With this integration between Shuttlerock and CreativeX, every piece of Shuttlerock-created content can be seamlessly scored for creative quality or a client’s custom CreativeX score, ensuring it’s ready to perform on digital. This partnership empowers our clients to streamline their production process all the while embedding data into their decisions, resulting in media-ready content that hits the right note every time.” 

Shuttlerock has been at the forefront of delivering high-quality, data-driven creative content aligned with CreativeX standards for over two years. With established internal processes to meet these requirements, this integration marks the natural next step—reinforcing our long-standing commitment to excellence, as exemplified by CreativeX, and deepening our shared commitment to innovation and driving the best possible outcomes for our clients. 

The integration is already live with several shared global clients, and from February 2025, CreativeX can be activated for any Shuttlerock customer with an active CreativeX license. The direct integration within ShuttlerockCloud streamlines the process of Pre-Flight assessments and delivers results in real time, providing immediate value from day one. 

Gabe Marshall, Global Client Partner, Shuttlerock, noted the internal and external value the partnership will bring, highlighting how it enhances operational efficiency within the team while delivering tech-driven and measurable results for clients. 

“One thing that drives my passion for the work we do at Shuttlerock is how our business is incentivized to create efficiencies through technology. A clear example of this is our integration of CreativeX. Traditionally, preflight testing has been a manual and time-intensive task, whether managed by us or our clients. By automating this process—enabling tech to communicate directly with tech—we eliminate this labor-intensive burden for our client brand teams. This not only frees up time for more strategic work, but also ensures that creative compliance is seamlessly integrated as the fundamental standard it should be."

The integration between CreativeX and Shuttlerock highlights the power of strategic partnerships in driving growth, enhancing client experience, and delivering immediate benefits to advertisers in a highly competitive market.