NEW YORK - August 20, 2020.
Shuttlerock and TikTok are joining forces in a Creative Partnership.
Shuttlerock has today been recognized as an official TikTok Creative Partner, among the first in a new partnership program developed by the short-form video platform. Stemming from a mutual focus on creating vertical video content that wows and inspires, this new partnership enables brands of all sizes to produce high-quality video ads that appeal to TikTok’s unique and highly engaged audience.
This is great news for brands that are eager to boost their presence on TikTok but want some help on the actual creation front. To make getting started super simple, Shuttlerock not only transforms existing assets - such as long-form video or static images - into #ForYou-worthy TikTok videos, but in a world where video is traditionally horizontally, optimizes for vertical-specific placements and TikTok creative best practices.
“With the launch of TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok. “We're thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimize ad campaigns on TikTok. We can’t wait to collaborate with partners to bring a creative and joyful experience to our brand partners and the broader TikTok community."
To leverage the Creative Partnership even further, an API integration was developed between the company’s proprietary tech solution, Shuttlerock Studio, and TikTok’s recently launched Ads Manager. This integration provides brands the ability to order, revise and ultimately deploy TikTok-optimized video ads directly, seamlessly, and at scale, offering a complete end-to-end creative solution for TikTok advertisers.
Shuttlerock’s VP of Partnerships, Cam Burns, comments on the announcement: “TikTok is an extremely exciting addition to our list of partners, and we are looking forward to working with brands from all corners of the globe in harnessing the power of TikTok through the creation of fun, vibrant vertical video ads.”
Burns continues, “Ever since mid-2019, our in-house creative teams have been working on a number of projects for early adopters of TikTok ads, and we are now primed and ready to ramp this up as an increasing number of brands seek video assets for use on the platform. With our unique ability to transform existing brand assets, whether they be static imagery or long-form video, into high-quality vertical video ads, we enable brands of all the shapes and sizes to develop handcrafted TikTok ads.”
Shuttlerock’s growing scope within the world of short-form video production is increasingly evident. With the new TikTok partnership complementing existing Shuttlerock partnerships with Facebook, Instagram, YouTube, Pinterest, and Hulu, the company has developed a scalable solution that provides brands with a one-stop-shop for all of their digital creative needs.