Advertising across digital channels is the most effective way of garnering and converting leads for advertisers within the education industry.
The massive reach of digital platforms, coupled with their precision targeting abilities, has made them an extremely powerful recruitment tool for Universities and Colleges.
In order to get the most out of such placements, video is crucial as it enables schools to tell more affective stories along with delivering much richer messaging and key information.
The below infographic compiles some key statistics which further highlight the reasons why video advertising across digital channels is so effective when targeting prospective student demographics. In conjunction to this, we have also included some useful information regarding the different types of messaging and visual elements that work within each stage of an individual's journey from prospect to pupil.
By Chanelle Butters
Creative Lead @ Shuttlerock