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TV Advertising: Streaming Vs. Traditional

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Some say TV is dead or dying, however, this is not the case, TV is simply undergoing a period of evolution. Just as broadcast TV made way to cable, cable is now making way to streaming.

For advertisers, the advent of Streaming TV should be seen as something both positive and exciting, offering them a more effective way of advertising via Television.

The following infographic takes you through the differences between Streaming and Traditional TV advertising, offering key statistics that highlight the changing landscape along with the reasons why Streaming can be seen as a superior advertising method in terms of targeting and measurement. 

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References:

https://www.iab.com/insights/ott-video-streaming-playbook-for-advanced-marketers/

https://www.adweek.com/tv-video/nearly-25-of-us-households-will-be-cord-cutters-by-2022-according-to-emarketer/

https://www.thetradedesk.com/blog/the-time-is-now-for-connected-tv-white-paper

https://techjury.net/blog/cord-cutting-statistics/#gref

https://www.statista.com/statistics/687388/binge-watching-preference-usa/

https://on.emarketer.com/Roundup-20200113-ConnectedTV-Tatari-_Roundup.html

http://connectedtv-advertising.com/advantages-of-ott-connectedtv-advertising/

https://www.advertisingweek360.com/hulu-a-better-experience-for-viewers-a-better-home-for-advertisers/

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