SEPTEMBER 13, 2022 NEW YORK - The United Nations Framework Convention on Climate Change (UNFCCC) and Creative as a Service (CaaS) business , Shuttlerock, are working together to drive awareness of the devastating effects of climate change via a series of poignant online campaigns.
Through Shuttlerock’s ‘Creative for Good’ initiative, which supports charities and non-profit organizations in their digital marketing efforts, UNFCCC is being equipped with creative assets to communicate their climate change messaging in a series of digital campaigns. By deploying powerful, optimized creative to a global audience in multiple languages across Instagram, Facebook and Twitter, the non-profit hopes to raise awareness and drive action.
The UNFCCC began their creative journey with Shuttlerock in March of this year and to date has produced a total of 117 unique pieces of creative to be used in communicating their climate change efforts.
Michael Seckler, Digital Communications Officer at UNFCCC said, “Shuttlerock’s ‘Creative for Good’ program has enabled us to significantly increase our multimedia output, providing us with high quality creative that we can deploy at key moments, such as climate conferences.”
Operating via a subscription model the CaaS solution provider has revolutionized the creative production process empowering brands and marketers to get all the creative they need without having to compromise on quality, cost, speed or scale.
By offering their creative services pro-bono to eligible charities and non-profit organizations, Shuttlerock’s ‘Creative for Good’ initiative is geared towards providing access to world-class technology and services to organisations focused on making a positive impact on society and the planet.
“The creative provided by Shuttlerock has enabled us to quickly launch campaigns and raise awareness of the global impacts of climate change. For example, we can have one campaign that speaks to how climate change is disrupting the food supply chain in the Latin America/Caribbean region, a second outlining the renewable energy potential in Africa, and another that explains the enormous difference between 1.5°C and 2°C of global temperature increase. The Creative for Good initiative helped us to reach more people with information about the climate crisis and the actions we need to take this decade to avoid the worst impacts,” said Seckler.
Shuttlerock’s ‘Creative for Good’ initiative is part of their commitment to the Pledge 1% movement, where companies donate 1% of their time, product, profit and/or equity in an effort to support and accelerate the progress of mission-driven organizations.
CEO & Founder of Shuttlerock, Jonny Hendriksen says, “We are incredibly proud that we’ve grown Shuttlerock to a place where we can start giving back to our people, our communities and our planet. ‘Creative For Good’ is the first step in our long-term commitment to driving positive change. With the world facing incredible challenges now and in the future, it is on us to do everything we can to make a difference in any small way we can.”