Some say TV is dead or dying, however, this is not the case, TV is simply undergoing a period of evolution. Just as broadcast TV made way to cable, cable is now making way to streaming.
For advertisers, the advent of Streaming TV should be seen as something both positive and exciting, offering them a more effective way of advertising via Television.
The following infographic takes you through the differences between Streaming and Traditional TV advertising, offering key statistics that highlight the changing landscape along with the reasons why Streaming can be seen as a superior advertising method in terms of targeting and measurement.
By Chanelle Butters
Creative Lead @ Shuttlerock
Related content:
| Blog Article | Press Release |
Streaming TV Advertising:
|
Hulu + Shuttlerock: Opening The Door To Streaming TV For SMB Advertisers |
 |
 |
 |
 |
References:
https://www.iab.com/insights/ott-video-streaming-playbook-for-advanced-marketers/
https://www.thetradedesk.com/blog/the-time-is-now-for-connected-tv-white-paper
https://techjury.net/blog/cord-cutting-statistics/#gref
https://www.statista.com/statistics/687388/binge-watching-preference-usa/
https://on.emarketer.com/Roundup-20200113-ConnectedTV-Tatari-_Roundup.html
http://connectedtv-advertising.com/advantages-of-ott-connectedtv-advertising/
