Mega Sales Days such as Cyber Monday and Singles' Day are huge opportunities for brands to drive e-commerce revenue. This article details some creative best practices to help brands maximize their potential.
Instagram's recently announced Reels ads format is an exciting new opportunity for brands. This article explains the new format from a creative perspective.
Dive into the video trends that will play out in 2021 and plan campaigns that are new, innovative, and highly relevant to this year's social media audience.
Facebook In-Stream ads—being placed within a video environment—provide you with an opportunity to build your brand by spending more time with your audience.
Iconic rum brand Havana Club worked with Shuttlerock to produce a set of high-energy Facebook & Instagram video ads in order to boost brand awareness during their “Cuba Made Me” campaign.
The “Q5” period that occurs after Christmas wraps, and continues through until Q1 starts heating up in mid-to-late January, holds a lot of opportunity for brands seeking to extract some added value off the back of the festive season.
Guiding you through each of TikTok's different advertising formats, how they function, and how each can be used to meet your different campaign objectives.
To thrive during the upcoming holiday period, brands should begin looking to create effective direct response video ads that drive traffic and increase conversion. This article discusses three key factors that contribute to successful direct response campaigns on Facebook and Instagram.
To be successful when advertising across multiple social platforms, advertisers need to optimize for each specific placement in order to achieve peak performance.
