Mega Sales Days such as Cyber Monday and Singles' Day are huge opportunities for brands to drive e-commerce revenue. This article details some creative best practices to help brands maximize their potential.
The “Q5” period that occurs after Christmas wraps, and continues through until Q1 starts heating up in mid-to-late January, holds a lot of opportunity for brands seeking to extract some added value off the back of the festive season.
To thrive during the upcoming holiday period, brands should begin looking to create effective direct response video ads that drive traffic and increase conversion. This article discusses three key factors that contribute to successful direct response campaigns on Facebook and Instagram.