TikTok has solidified its spot as one of the leading social ad platforms. This article provides some tips on how to get the most out of TikTok ads in 2022.
Mega Sales Days such as Cyber Monday and Singles' Day are huge opportunities for brands to drive e-commerce revenue. This article details some creative best practices to help brands maximize their potential.
Whatever the level of planning that goes into your holiday season campaigns, contingencies are bound to happen. When they do, it is beneficial to be able to respond quickly using creative solutions that are agile.
Explore the various ad formats available to advertisers on YouTube and be inspired by real-world examples from brands making the most of YouTube advertising.
Instagram's recently announced Reels ads format is an exciting new opportunity for brands. This article explains the new format from a creative perspective.
Discover three key ad formats that enable CPG brands to achieve full-funnel success on Facebook: In-Stream, Personalized Video Ads, and Collaborative Ads.
Dive into the video trends that will play out in 2021 and plan campaigns that are new, innovative, and highly relevant to this year's social media audience.
Facebook In-Stream ads—being placed within a video environment—provide you with an opportunity to build your brand by spending more time with your audience.
The “Q5” period that occurs after Christmas wraps, and continues through until Q1 starts heating up in mid-to-late January, holds a lot of opportunity for brands seeking to extract some added value off the back of the festive season.
Interactive formats such as Facebook Playable Ads enable brands to garner higher levels of engagement by offering audiences fun and immersive experiences.
Historically, traditional media has been utilized by CPG brands in order to drive brand outcomes. Now, digital has taken the reigns, with video ads playing an influential role.
Shoppable Ads are helping e-commerce brands to effectively and efficiently move prospects through the purchase funnel by offering a frictionless experience.
