For advertisers, standing out on social platforms such as Facebook isn’t exactly a walk in the park. Competing noise combined with short attention spans call for compelling creative in order to cut through and drive impact.
As an increasing number of CPG brands shift their focus from traditional media towards digital channels, advertisers are faced with a new challenge: how to create equity building campaigns on this medium.
Shoppable Ads are helping e-commerce advertisers to create a frictionless, streamlined journey from the point of viewing an ad right through to purchasing the product.
Want to give your Facebook & Instagram Stories ads a competitive edge? Read on to discover 5 examples of visual techniques that will help your Stories ads stand out from the crowd.
Guiding you through each of TikTok's different advertising formats, how they function, and how each can be used to meet your different campaign objectives.
Explore five ways ads on Facebook & Instagram are being used for different Education-focused campaign objectives.
Guiding you through each of Pinterest's different video ad formats, detailing their characteristics and functionality.
Video ads can be utilized as an effective tool to communicate your purchase journey and convert new customers.
Shuttlerockers and Hulugans unite! We're extremely excited to announce that we're teaming up with leading premium streaming service, Hulu!
As we pass 2020’s midway point, brands should begin scoping, planning, and sourcing ad creative for the impending end-of-year holiday season.
Online education, distance learning, eLearning (however you want to label it), has been thrown into the limelight in recent months.
The tools available to the modern advertiser has never been as abundant nor as effective as what is on offer in today’s digital environment.
Collectively we still have a long road to travel before seeing COVID-19 disappear in the rearview mirror.
Introducing Shuttlerock Live: virtual creative workshops centred around one topic: creative advertising.
Iterate, iterate, iterate - that's the latest requirement on the digital advertising front.
In the mobile world, advertisers are always hunting for “the next big thing” to capture attention and drive meaningful engagement.
The holiday season is in full swing and marketers around the world are rushing to get last-minute holiday campaigns live.
While attending AdWeek in New York, I heard a constant mantra in all of the talks relating to video advertising: everything is skippable.