For advertisers, standing out on social platforms such as Facebook isn’t exactly a walk in the park. Competing noise combined with short attention spans call for compelling creative in order to cut through and drive impact.
As an increasing number of CPG brands shift their focus from traditional media towards digital channels, advertisers are faced with a new challenge: how to create equity building campaigns on this medium.
Shoppable Ads are helping e-commerce advertisers to create a frictionless, streamlined journey from the point of viewing an ad right through to purchasing the product.
At Shuttlerock, we may be a global company with teams spread across four continents, but we believe that making an impact starts at home, in each of our own communities.
Want to give your Facebook & Instagram Stories ads a competitive edge? Read on to discover 5 examples of visual techniques that will help your Stories ads stand out from the crowd.
Guiding you through each of TikTok's different advertising formats, how they function, and how each can be used to meet your different campaign objectives.
Explore five ways ads on Facebook & Instagram are being used for different Education-focused campaign objectives.
Guiding you through each of Pinterest's different video ad formats, detailing their characteristics and functionality.
Streaming TV may be the (relatively) new kid on the digital advertising block but it is already making its presence felt with an increasing number of brands adopting the medium into their advertising efforts.
Learn the key elements needed for engaging polling ads by taking a look at some of the best examples of brands who have put polling into practise.
Video ads can be utilized as an effective tool to communicate your purchase journey and convert new customers.
Shuttlerockers and Hulugans unite! We're extremely excited to announce that we're teaming up with leading premium streaming service, Hulu!
As we pass 2020’s midway point, brands should begin scoping, planning, and sourcing ad creative for the impending end-of-year holiday season.
Believe it or not, there are many benefits to virtual workshops, Shuttlerock LIVE being a prime example.
We won’t waste your time with a lengthy introduction to TikTok - if you are a human being living on planet earth, you’ve heard of it.
Online education, distance learning, eLearning (however you want to label it), has been thrown into the limelight in recent months.
The tools available to the modern advertiser has never been as abundant nor as effective as what is on offer in today’s digital environment.
Collectively we still have a long road to travel before seeing COVID-19 disappear in the rearview mirror.
Introducing Shuttlerock Live: virtual creative workshops centred around one topic: creative advertising.
User Generated Content (UGC): a rapid and authentic way to produce video ad content during Covid-19.
Iterate, iterate, iterate - that's the latest requirement on the digital advertising front.
Oculus is the latest in innovative solutions that our teams are using to collaborate and design cross-continent.
Right now, 'business-as-usual' is a phrase we aren't going to hear much, and with good reason.
In the mobile world, advertisers are always hunting for “the next big thing” to capture attention and drive meaningful engagement.
The holiday season is in full swing and marketers around the world are rushing to get last-minute holiday campaigns live.
While attending AdWeek in New York, I heard a constant mantra in all of the talks relating to video advertising: everything is skippable.
According to a Facebook executive, the social network’s vision is for the platform to be 100% video by 2021.