NEW YORK, 19 MAY 2022 – Creative as a Service business, Shuttlerock, has appointed Kirsty Traill as their Chief Customer Officer tasked with leading the global customer team and overall customer strategy. Traill will be responsible for defining the ideal client experience and aligning resources to achieve client outcomes, driving operational efficiencies and building for scale.
The new hire comes off the back of Shuttlerock’s recent global success that saw the business transition from an a-la-carte rate card to a subscription based Creative as a Service (CaaS) model. This has enabled Shuttlerock to shift from a traditional unit of production cost to provide scalable creative at a fixed monthly investment that delivers price certainty for marketers.
Jonny Hendriksen, Founder & CEO of Shuttlerock, says: “We are seeing tremendous appetite for this kind of model in the industry. Not least because it frees up the marketer’s creative talent to focus on ideation and strategy, but it also turns the unpredictable world of budget management and production deadlines into highly predictable spend patterns and fast turnaround times.”
Hendriksen continues, “Kirsty has a fantastic track record when it comes to building and scaling customer organisations, particularly with a focus on customer engagement, loyalty and retention. As Shuttlerock continues to expand we want to ensure our customer experience is seamless across product, process and business outcomes.”
The New Zealand headquartered company, with its global footprint, is aiming to be a world leading creative solution that combines human creativity with powerful technology that enables speed and scale, empowering customers to create without compromise.
Kirsty Traill, Chief Customer Officer, says “I’m really excited to be joining Shuttlerock, working alongside Jonny and his leadership team to build and scale the customer organization and maximizing the incredible business opportunities we have in front of us.”
Traill hails from New Zealand where she spent the early part of her career at Hewlett-Packard (HP). She moved to Japan and then Silicon Valley with HP before joining Snapfish, an ecommerce organisation with 100M customers. After 5 years at Snapfish Traill moved on to Hootsuite where she was latterly VP of Customer tasked with building and scaling the global customer organization.
Traill will continue to be based in the United States, working with Shuttlerock’s global teams in North America, Asia Pacific and Europe.
Shuttlerock, world-leading Creative as a Service (CaaS) solution, announced Shuttlerock on Subscription, a pricing model that will enable marketers to create a steady stream of digital advertising content at a fixed monthly cost.